Position Summary: Community Care Plan, the health plan with a heart, is a hospital-owned Provider Service Network for members enrolled in Florida Healthy Kids, Medicaid, self-insured employee health plans, and uninsured programs. At Community Care Plan (“CCP”), we strive every day to promote healthier communities and be the driving force to ensure that every community has access to high-quality affordable healthcare.
The Marketing Specialist is a professional dedicated to advancing CCP’s mission by increasing CCP’s visibility and engagement by creating meaningful content and communications and monitoring results. This position will support the Marketing Manager in ensuring successful implementation of marketing strategies and tactics.
Essential Duties and Responsibilities:
- Develop and distribute marketing materials and communications specifically geared to the needs of members and providers to ensure exceptional customer service and satisfaction, including
- Print - flyers, postcards, calendars, etc.
- Website content
- Text messages
- Emails
- Newsletters
- Presentations
- Letters and notices
- Educational materials
- Research, create and edit artwork, order, and manage promotional items
- Prepare and organize promotional materials and collateral for community events
- Prepare and manage sponsorship agreements and commitments
- Assists with the development, editing, and distribution of external communications
- Provide support for marketing initiatives, including preparing files for review and approval
- Provide support for identifying, creating, and publishing social media content (original text, images, video, etc.) based on research and collaboration with the marketing team and other departments
- Continuously improves social media content through the analysis of social media insights and metrics
This job description in no way states or implies that these are the only duties performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
Skills and Abilities:
- Excellent design (photo/video/text), writing, presentation, editing, and communication skills.
- Experience in Canva, PowerPoint, Photoshop, CapCut, InDesign, and MailChimp preferred, with the ability to create both print and electronic media representative of Community Care Plan.
- Knowledge of online marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
- Knowledge of social media platforms, including but not limited to Facebook, Instagram, Threads, YouTube, LinkedIn, TikTok, Pinterest, and X (formerly Twitter), with the ability to conceptualize targeted social media campaigns across multiple platforms.
- Outstanding organizational and time management skills: proven abilities to manage multiple, often complex, and sometimes competing, objectives, goals, and other priorities to an effective and efficient conclusion
- Outstanding partnering and collaboration skills: has exceptionally strong and highly effective working relationships with internal and external partners/stakeholders.
- High level of attention to detail
- Ability to influence others with a collaborative, positive approach
- Presentation skills
- Oral and written communication skills
- Professionalism
- Positive attitude, detail, and customer-oriented with strong multitasking and organizational skills
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, use hands, reach with hands and arms, and talk or hear. The employee is frequently required to stand, walk, and sit. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee may occasionally lift and/or move up to 15 pounds.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office, travel to other offices, as well as domestic travel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Qualifications
- Bachelor’s degree in marketing, Communications, or related field.
- One to three years of experience in marketing.
- Working understanding and experience with digital and social media marketing.
- Outstanding communications and presentation skills; with particular emphasis on writing skills and active listening (proven ability to communicate effectively and efficiently with various cross-functional partners, stakeholders, and senior management). Knows how to summarize and communicate key points.
- Professional maturity, confidence, and competence.
